Tuesday, February 20, 2007

MTV : Pimping it all the way ......

When MTV decides to make a move, you get an idea of how significant the move is ...
Coz 25 years down the line the network has managed to remain more or less a staple fare to the most fickle minded consumer segment in the history of mankind . :-)

Now what happens to MTV ( or rather 'empty-we' as some really harsh critic friends of mine would slam in India), when it enters an era, where the kids chitchat with their neighbourhood friends through guestbooks on myspace and facebook and no longer on the good ol walkie talkie or the phone, where to 'pimp' is deemed as something respectable enough to spend hours on....especially when it involves HTML plugins and Avatars :-).

Thats the simplest of the questions thats sumner redstone has to answer......

Check out this fascinating article on IHTPublish