Blogging is gaining a lot of traction as a social medium of communication
over here steve rubel, a leading blog and CGC evangelist tracks a fascinating study on the traits of successful bloggers.more down here ....
A fascinating new UMass study penned by Dr. Nora Ganim Barnes, Chancellor Professor of Marketing, interviewed 74 different business bloggers to identify what makes some stand out more than others. The paper (PDF) is chock full of really interesting information. Among other things, the study tracks the time commitment required to make a business blog a regular read. Dr. Barnes extracted the following "truths" from her research:
1. Blogs Take Time and Commitment
2. Blogs Must Be Part of A Plan
3. A Blog is a Conversation
4. Transparency, Authenticity, and Focus are good. Bland is Bad